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Professor Marlan published an article condemning the usage of the word 鈥渃onsumer鈥� as a label for the public in trademark law.

UMass Law Professor Dustin Marlan published an article, , in the . In his article, Professor Marlan examines how the mislabeling of the purchasing public as a singularly categorized 鈥渃onsumer鈥� can be dehumanizing and even bias outcomes under the law. The article urges those involved in trademark and advertising law to re-evaluate their derogatory 鈥渃onsumer鈥� labeling and acknowledge its biases.

The article has gained the praise of the , which wrote an impressive review about Professor Marlan鈥檚 article. Professor Marlan also virtually presented the Texas A&M Law Review article to the Albany Law faculty as part of faculty workshop series.