MIS 480: Enterprise Customer Management - fall

Prerequisite: MIS 315; corequisite: MKT 311

Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations,聽customer analytics, and data mining聽through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications.聽

Class 12222

Section 01 路 Lecture 路 3.00 units

Enrolling
Seats
30
Days
Thursday
Time
11:00 AM - 12:15 PM ET
Instructor
Yuzhu Li
Instruction mode
In Person
Prerequisite
Prerequisite: MIS 315; corequisite: MKT 311
Section type
Enrollment Section

Class 12222

Section 01 路 Lecture 路 3.00 units

Enrolling
Seats
30
Days
Tuesday
Time
11:00 AM - 12:15 PM ET
Instructor
Yuzhu Li
Location
CCB-341
Instruction mode
In Person
Prerequisite
Prerequisite: MIS 315; corequisite: MKT 311
Section type
Enrollment Section