Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.
Class 13190
Section 01 路
Lecture 路
3.00 units
Enrolling
Seats
30
Days
Monday
Wednesday
Time
3:30 PM
- 4:45 PM
ET
Instruction mode
In Person
Prerequisite
Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors